Well I'm glad I convinced you! Hopefully I won't be wrong for the first time ever, but I doubt I will. What I would do is: buy some weekly or monthly in your Sharebuilder, because this is definitely a strong stock to dollar cost average in. BUT! Save some money for the split because something very interesting has happened on Chico's last few splits: the stock cratered and bounced off a low right after the split occurred. Two times the stock split at $40 and went as low as $11. Now that is a buying opportunity. If you can get shares at the low point after the split, you will be up huge.
Consider how many shares of Chico's that the Gralnicks have unloaded on the market. When all of it is finally absorbed you will see even a bigger bounce in this one. Or when the massive amounts of shorts get a clue and cover.
More important is the integration of White House/Black Market. They were so bullish on WH/BM that they shut down Pazo's with a 10 store test. They will be able to generate a ton of money taking over WH/BM. They will introduce mail order and customer loyalty programs like Passport and you will see the same store sales growth continue to go up. This is a significant opportunity to see MANY MORE years of growth out of one of America's most outstanding companies.
